As the only female CEO of a top-5 beauty company, Alex Keith leads P&G Beauty, one of the world’s most valuable beauty businesses, with a multi-billion-dollar portfolio of iconic brands that include Pantene, Olay, Head & Shoulders, SK-II, Herbal Essences, Secret, Old Spice and Safeguard.

A degreed chemical engineer, Alex joined P&G in 1989 as a product supply manager before moving into marketing six years later, where she went on to lead brands like Olay, Old Spice, Secret, Tide and Downy. As a brand builder, she’s been the architect of many memorable marketing campaigns and product innovations and has a reputation as a game-changer who transforms categories and businesses.

As president of P&G’s Skin and Personal Care portfolio from 2014 – 2017, Alex led the turnaround of Olay, making it once again a relevant brand that speaks to a new generation of women in more emotive, powerful ways, with meaningful superior innovation like Whips, a weightless yet deeply absorbing moisturizer that is reinventing skin care for today’s millennials.

In 2017, Alex became president of P&G’s overall global Beauty business, leading the skin, personal care and hair care portfolios. Her positive impact on the Hair Care business includes the first-ever hair care partnership with Royal Botanic Gardens, Kew to authenticate Herbal Essences botanical active ingredients.

Alex’s passion and support for diversity and inclusion have likewise fueled her advocacy for multiethnic brands, including Pantene Gold Series and H&S Royal Oils: products designed by women of color for consumers of color and engaging meaningful conversations through campaigns like the Cannes Lion-winning The Talk; and P&G’s recent acquisition of Walker & Co.

In 2019, Alex sponsored the creation of P&G Beauty’s Responsible Beauty program, an embedded operating approach that prioritizes the intersectionality of equality and inclusion with values like sustainability, safety, performance and quality.