We hosted our final Balancing Work & Cancer webinar of 2023 yesterday, December 6th. Author, speaker and career change coach Ariane Hunter joined us to lead a session on Marketing Yourself: Job Search and Beyond. She discussed how to establish and refine your personal brand and how to implement that brand into improving your job search process.
Ariane gave everyone an assignment to do on their own to help define their brand. It goes like this:
- In a document (Word, Google docs, a legal pad, etc.), write a list of words that you believe describe you well
- Choose 3 words from your bank of words that best describe your brand (“Social good, Mission driven, Creative”)
- Find the textbook definition for each of these words and include here side by side (“Creative: Original thinking resulting from imagination”)
- Specifically, why would a company be interested in hiring someone with this attribute?
An example of this might look like:
Keyword: Creative
Textbook Definition: “relating to or involving the imagination or original ideas, especially in the production of an artistic work.”
Valuable to Employer: “I can come up with actionable ideas on the fly. I did this routinely as a social media content creator and increased click through rates by 10%.”
We hope you'll take some time to do this exercise on your own and help solidify your personal brand.
Our next webinar will take place on January 24th, 2024 where we will be joined once again by Julie Larsen presenting a session on Managing Long Term Stress. Registration is open for all 2024 titles which can be found here.
For more information on job search:
- We have three webinars coming up on Career Shifting: Tips, Tools & Techniques, First Impressions: Resumes and LinkedIn, Networking: Unlock New Opportunities.
- Visit our Looking for Work section of our website
- Have your resume reviewed by our Resume Review Service (Free for anyone with a cancer diagnosis)
- Ask a Career Coach