How to Write a LinkedIn Article

Maddy Meislin on February 19, 2018

tags: LinkedIn, Networking, Online Reputation Management

You watched our webinar on Building an Effective LinkedIn Profile and read our advice on networking. Now you realize that by writing a LinkedIn article, you can enhance your online brand and generate networking opportunities. The challenge? You’re not sure how to do it.

No worries! These easy-to-follow steps from a piece in The Muse can help you craft your very first LinkedIn article in no time.

  • Choose a topic. Be sure to select a subject that showcases your area of expertise or reflects your personal work style or values. To help jump-start the process, try asking yourself the following questions:

    1. “What challenges do people face in relation to XYZ?”
    2. “Where do current mind-sets and solutions completely miss the mark?”
    3. “Are there tips or solutions people should try when confronting this issue?”

  • Lay it out. According to The Muse, filling in each of the following will help you organize your thoughts and, ultimately, your article.

    — Title:
    — Intro:
    — Idea #1:
    — Idea #2:
    — Idea #3:
    — Conclusion:

  • Get writing. First off, you’ll need a working title. You can always change it later; but having some sort of headline in place makes it easier to write the “body” of the article. Next, start to flesh out your ideas (i.e., the main thoughts/tips you want to convey). After that, write your introduction — then, finally, your conclusion. These last two sections will flow more naturally if you’ve already established your key points.

    Take a break and come back to your work later. By doing something to clear your head (e.g., going for a walk, taking a nap), you’ll be able to approach the editing process with a fresh perspective.

    When you sit down to review your article, you’ll want to read it through a few times — for sense and cohesiveness, but also for grammar, spelling and punctuation. You want to make sure that you’re putting your best foot forward in terms of content, message and presentation.

  • Share it. You’ve done the hard work, so make sure to show it off! Share your article on your social media platforms and send it to contacts in your network.

For more information on building your online brand, click here.

For help writing your resume or cover letter, click here.